Find Your Flock

September 13-15, 2025
JW Marriott Resort, Palm Springs, CA

Birds of a feather, flock together...

And what do flocks do? They fly back to the good stuff—every year.

That’s why Hb Fest is the industry event you don’t want to miss. It’s not just about education (though it’s amazing), or the killer vibes (also amazing)... It’s about coming back to a place that feels like home—with your people.

Because when you’re part of a flock that loves craft hairdressing as much as you do, you always find your way back.

See you there—same time, same place, same inspiring, wonderful energy.
Palm trees
Palm trees

What’s included with your ticket?

Glad you asked—it's a whole experience:

Educators

Gerard Scarpaci
Gerard Scarpaci
Hairbrained Co-Founder
Jacob Khan
Jacob Khan
Hairbrained Artistic Director
Nikki Lee and Riawna Capri
Nikki Lee & Riawna Capri
Krista Bartik
Krista Bartik
Sonna Brado
Sonna Brado
Abbey Brookee
Abbey Brookee
Emily Chen
Emily Chen
Briana Cisneros
Briana Cisneros
Kindale Clark
Kindale Clark
Aly Davis
Aly Davis
Jaye Edward
Jaye Edward
Lisa Giles
Lisa Giles
Franco Hernandez
Franco Hernandez
Danielle Keasling
Danielle Keasling
Mari de Monte
Mari de Monte
Jayne Matthews
Jayne Matthews
Roger Molina
Roger Molina
Allison Moncheck
Allison Moncheck
Stephen Moody
Stephen Moody
DJ Muldoon
DJ Muldoon
Andrew O'Toole
Andrew O'Toole
Paula Peralta
Paula Peralta
Cherry Petenbrink
Cherry Petenbrink
Taylor Petenbrink
Taylor Petenbrink
Orlando Rodriguez
Orlando Rodriguez
Melvin Royce Lane
Melvin Royce Lane
Joey Scandizzo
Joey Scandizzo
Raquel Silva
Raquel Silva
Lupe Voss
Lupe Voss
Ben White
Ben White
Flamingo
More Announced Soon

Schedule

Saturday, September 13
10:00am - 5:00pm
Registration & Pool Party
8:00pm - 10:00pm
Welcome Party
Sunday, September 14
7:00am - 8:00am
Wellness Experience
9:30am - 12:00pm
Main Stage Presentations
1:45pm - 3:15pm
Look & Learn Classes
3:30pm - 6:30pm
Hands-On Classes (available to add on)
Brand Room Experiences
Enjoy the Resort, Pickleball, Golf, Pool Party, Nature Excursion
8:00pm - 11:00pm
Flamboyance Party & Hair Jam
Monday, September 15
7:00am - 8:00am
Wellness Experience
9:00am - 10:30am
Look & Learn Classes
Brand Room Experiences
11:00am – 12:30pm
Look & Learn Classes
1:30pm - 3:00 pm
All Star Industry Panel
3:00pm
Closing

Look & Learn Classes

Get up close and personal with some of the best in the biz.

Beyond the buzz of the Main Stage, Hb Fest features a full lineup of classroom sessions where you can dive deeper into cutting, coloring, and creative inspiration—with class sizes capped to keep things personal and impactful.

These Look & Learn Classes are included with your ticket—but space is limited! Be sure to select your sessions when you register to lock in your spot.

New for 2025: Add Hands-On Classes!

By popular demand, Hb Fest now offers the option to add hands-on classes to your weekend experience. Get even more value with focused, small-group sessions where you can practice alongside top educators.

Spots are limited—reserve yours when you register!

DJ working

Knowledge Destroys Fear Hands-On

DJ Muldoon

Knowledge Destroys Fear, a hands-on haircutting workshop with DJ Muldoon takes a fundamental approach to the craft by focusing on form, function, and a 'work smarter not harder' mindset to help simplify and manipulate haircuts into multiple looks.

Blonde Pop: High Impact with Minimal Foils

Lupe Voss

In this hands-on color workshop with Lupe Voss, you'll learn a quick blonding technique using minimal foils to achieve beautiful, dimensional results, perfect for express services, clients seeking brightness without a full blonding session, and offering low-maintenance options for your service menu, including foil placement, toner selection, and adapting the technique for different hair textures and types.

Lupe working
Brianna working

Dimensional Perfection: 3 Techniques, One Head, Infinite Color Possibilities.

Briana Cisneros

In this hands-on color workshop with Briana Cisneros, you will learn the three most in-demand 2025 color techniques—strategic lightening with foils and balayage, custom face-framing, and toning formulations—using a single mannequin head to master dimensional, high-impact color that can be adapted to any haircut, empowering you with the skills and confidence to transform your approach to color and become a go-to stylist for bold, blended, and low-maintenance looks.

Short Hair Don't Care

Sonna Brado

In the "Short Hair Don't Care" hands-on cutting workshop with Sonna Brado, you'll gain confidence and learn two adaptable short haircut patterns, how to use disconnection, three game-changing texturing techniques, and how to design short hair shapes by working with the natural skull structure.

Sonna working
Jacob working

Real Life Hair Cutting

Jacob Khan & Ben White

Learn Jacob & Ben's style of cutting applied to some of today’s most popular haircuts in this dynamic Hands-On! They teach a simple easy to understand method of cutting with with a scissor and a razor.

Premier Sponsors

Davines Eleven Paul Mitchell Virtue Great Lengths

Education Sponsors

Olivia Garden

GET YOUR Early Bird and Group Tickets!

September 13-15, 2025

Your Desert Oasis

JW Marriott Resort, Palm Springs, CA

JW Marriott Resort

Standard King or Queen Double

1-3 night stays available

Book Hotel
Hotel pool
Hotel bar
Hotel boat
Restaurant
Hotel cabana
Hotel at night
Hotel room
The Resort Offers:
  • 450 acres of stunning mountain views, tranquil lakes — home to swans and the famous JW pink flamingos
  • Six world class restaurants & lounges
  • Five outdoor pools
  • Two Ted Robinson-designed championship golf courses
  • The Tennis/Pickleball Complex
  • 40,000 Sq Ft Spa at Desert Springs
  • JW Entertainment Zone