Grow
Together
Three days of advanced education, connection, and real takeaways to elevate your craft.
Three days of advanced education, connection, and real takeaways to elevate your craft.
Payment Plans Available
Join all four, Alfaparf Milano Professional Ambassadors, for a high-octane masterclass on shifting bases, the color foundation behind the industry's most coveted reds, brunettes, and blondes. Each ambassador brings their signature lens: vibrant, dimensional reds; rich, multi-tonal brunettes; and luminous blondes that move with light. Together, they'll break down how to precisely shift underlying pigment to land your client's exact shade, every time. You'll watch their decision-making live, walking through formula selection, placement, and application, with candid Q&A throughout.
When your clientele expects the extraordinary, every detail matters. In this collaborative presentation, three Goldwell artists known for delivering high-impact, luxury results share the artistry and technical precision behind their work with some of the industry’s most discerning clients. Together, they will demonstrate how thoughtful color design, strategic placement, and expert formulation using Goldwell can create stunning results across every hair texture. This session blends creativity, technical mastery, and real-world salon insight to help stylists deliver the kind of results that keep high expectation clients coming back.
Expect inspiration, advanced technique, and a fresh perspective on how color and texture can work together to create truly exceptional hair.
The bixie is back and not going anywhere anytime soon! Curl Expert and DevaCurl Ambassador, Kendra Alia will teach you how to tailor this versatile haircut for curly hair clients. Kendra will also share her favorite products to set clients up for a wash & go service or a simple curl refresh after dry cutting.
Join Innersense Education Manager Leland Olson and Pro Artist Devon Ramirez for a Look & Learn focused on one powerful idea: color should move with the hair, not sit on top of it.
You'll learn how intentional placement, density, porosity, and natural movement all affect your color results—and how to adjust your approach for straight, wavy, curly, and coily hair. This class will help you build color that is fluid, responsive, and consistent while still honoring each guest’s individuality.
If you want more control, better placement, and more consistent results across all hair types, this class will change the way you approach color behind the chair.
What makes a haircut feel classic—or completely new?
Philip Wolff and Bit Sanders recreate iconic Bumble and bumble shapes, then reinterpret them through a different lens. Using razor and scissor techniques, they show how small changes in elevation, direction, tension, and reference points can completely transform a shape.
One shape. Two perspectives. Completely different vibe.
Learn how to shift weight without losing structure, carve texture to change the feel, adjust mid-cut, choose razor vs. scissor for movement, and refine a shape without overworking it.
This is not about copying a haircut—it’s about understanding it.
Join Eleven Australia's Abbey Brookee, Brand Ambassador, Conor James Doyle, Brand Ambassador, and Melvin Royce Lane, Artistic Director, for this session built around modern colour, cut and styling.
Abbey will showcase the signature transformations that have made her one of the most recognised colourists online, sharing the consultations, formulas and placement techniques behind her most requested looks. Conor will focus on his approach to creating richer, more expensive looking colour, alongside some of his favourite freehand techniques for building soft, seamless dimension.
Melvin will bring together the world of editorial and salon work, showing how runway and fashion influence can be translated into wearable, client-friendly looks that still feel current and modern.
Together, the three artists will show how colour, cut and styling work together to create a complete look, giving you practical techniques, fresh inspiration and ideas you can use straight away in the salon.”
Make Box Color Your B*tch is a live Look & Learn color correction class designed to help you confidently tackle artificial pigment.
Lisa Giles walks step-by-step through how to safely remove box color and stubborn artificial pigment while maintaining the integrity of the hair. You'll learn the chemistry behind color removal, which products and techniques actually work, and how to approach corrections with a clear plan.
Lisa also covers the business side—how to price color corrections, the waivers every stylist should use, and how to turn complex transformations into profitable services.
If you want to stop fearing color corrections and start making money from them, this class is for you.
Lina Arrojo and Traci Sakosits, explore how razor and scissor are not opposing forces—but creative extensions of the artist. This seminar breaks down intention, approach, and execution—helping you understand not just how to cut, but why.
A modern, thought-provoking session built for hairdressers who are ready to refine their eye, trust their instincts, and experience a wealth of knowledge.
The bob isn't going anywhere—but in 2026 it has to fit the face and feel light. In this creative look & learn session, Sonna will cut one modern “2026 bob” and show how small changes in length, layering, and subtle texturizing make it suit different face shapes. You’ll see where the line between classic, layered, and softly graduated really is, plus simple ways to add movement without collapsing the shape. Walk away with a clear map for cutting and lightly texturizing bobs clients can actually wear, with precise Angel Blades work in action.
What’s really controlling your color results?
In formulating, we gather information to reach a conclusion about a formula. Universally, there are variables that can take your formulas sideways. In this class, we will explore the variables a colorist can adjust to achieve more predictable results. A great colorist doesn't get it right every time; they know how to adjust the formula.
Dusty Schlabach, also known as CurlVision, brings his approach to curls into a focused classroom session centered on consultation, execution, and results.
This class moves beyond isolated techniques to explore the full service flow—from consultation through product selection, application, and styling. Working on a live model, Dusty demonstrates how each step informs the next, shaping both process and outcome.
Powered by Innersense, the session emphasizes practical application and the decisions that define the guest’s result.
Go beyond the “how” and teach the why behind modern cutting and effortless styling—so you can make better decisions behind the chair every day.
You'll learn how to see shape, balance, and movement before you cut, remove weight with intention using razor and scissors, and create haircuts that fall into place air-dried or styled. Bumbel and bumble's Prime | Style | Set approach also simplifies product use, making recommendations easier and more profitable.
This is real salon education—stronger consultations, more confident cutting, better styling, and higher tickets.
When you can see it, you can create it.
Take a deep dive into intentional texture and the power of dry cutting to create soft, seamless, and highly movable hair.
You'll learn how to read the hair in its natural state and make precise, purposeful decisions that enhance flow, remove weight, and build shape without compromising integrity. Emily will break down how to create lived-in finishes that feel effortless.
They will demonstrate multiple approaches to create different types of “shag” haircuts with both scissor and razor to give options for everyone.
Learn how to safely lighten textured hair using a clean, simplified approach to placement and lifting. Kara breaks down how to approach blonding in a way that maintains the integrity of the curl pattern while still creating bright, dimensional results for all patterns.
You'll learn how to work with texture through controlled sectioning and intentional approachable placement, understanding how density and curl pattern influence the lightening process. This session is designed for stylists who want to simplify their approach, build confidence working with textured hair, and achieve beautiful results without over processing.
You’ll learn Aly's signature approaches to creating dimensional, customizable luxury color that gives maximum longevity for your clients. This class covers strategic placement and how to customize accordingly utilizing a variety of blonding and low lighting techniques, along with top consultation tips to ensure your clients are in love with their hair.
Elevate your skills and stay ahead of the curve with this Trend Haircutting & Styling Class, designed for hair pros eager to master today's most sought-after looks. This comprehensive class offers a deep dive into the latest haircutting and styling techniques that will transform your approach behind the chair.
Discover the science and artistry behind twists outs. Learn the essentials of natural hair texture, curl theory, and how to choose the right DevaCurl products for lasting definition. Explore curl patterns, shaping techniques, and the unique benefits of twist outs as a protective style. Gain the confidence to create beautiful, healthy looks that celebrate natural hair.
Master the art of modern balayage with techniques including French balayage, two-point brick lay, hand-blended balayage, and foilyage. Learn placement, blending, and strategy to create seamless, lived-in blondes your clients will love.
They will demonstrate multiple approaches to create different types of “Bob“ haircuts with both a scissor and a razor to give option to everyone.
This results-driven class is designed for hairstylists who want to create high-end color and build a consistently booked-out clientele. Learn her signature plug-and-play placement—a fully customizable system that can be adapted to any client in your chair. Whether working on blondes or brunettes, this placement is designed to create seamless dimension, intentional brightness, and expensive-looking results every time. This isn't a one-size-fits-all technique. It’s a framework stylists can adjust based on the client’s starting point, goals, and maintenance level—allowing for consistency, efficiency, and confidence behind the chair. Beyond technique, this class also dives into the marketing strategies Lisa has used to build and maintain a fully booked business. From how to position these services to how to showcase them online, stylists will learn how to attract the right clients and turn their work into demand. This is for the stylist who’s ready to simplify their approach, elevate their results, and create color that not only looks high-end—but books itself.
Traci Sakosits is coming to you inspired by the possibilities of technology but led by the clarity and control of technique.
"Balancing technique and technology is an integral part of success."
With the rise of technology, the understanding of technique and the creative process is even more important than ever.
We will explore how precision cutting, texture and intentional finishing come together to create relevant wearable and individual results inspired by the boundlessness of technology.
What Makes It Special?
Hb Fest takes place at the JW Marriott Desert Springs Resort & Spa in Palm Springs — a beautiful desert oasis with lakes, palm trees, restaurants, gondola rides, and even flamingos on the property.
We’ve secured a special Hb Fest rate of $279 + tax per night for attendees. Valid from Sept. 11th-16th.
We recommend booking early, as the room block will sell out.
Book Your Stay NowShared education builds shared standards. Shared standards build stronger salons.
Group Pricing AvailableHb Fest is a 3-day experience for hairdressers who want to grow — in their craft, their career, and their community.
Over the weekend, you’ll experience:
Hb Fest is designed so you don’t just leave inspired — you leave with new ideas, new relationships, and new energy for your work.
Most industry events are built around show floors and large crowds.
Hb Fest is designed as a more intentional, more connected experience:
It’s not just about seeing more. It’s about getting more from the experience.
Your weekend will include a mix of:
The event is designed to keep you engaged — not just sitting and watching.
Instead of traditional booths, Hb Fest features Brand Rooms — curated spaces where brands host:
You’re not walking past booths — you’re stepping into experiences.
Yes — and many attendees do.
Hb Fest is designed to make connection easy through shared classes, meals, community events, and parties. Many people arrive alone and leave with new friends and industry connections.
Hb Fest is intentionally designed to be more connected and more personal. We expect approximately 600 attendees.
This allows for:
September 12–14, 2026 JW Marriott Desert Springs Resort & Spa — Palm Springs, CA
Because environment shapes the experience.
Palm Springs creates space to step out of the day-to-day salon environment, think more clearly, connect more easily, and focus on your craft and career.
At the JW Marriott Resort, you move naturally between learning, community, and time to reset.
Hb Fest takes place at the JW Marriott Resort, and we have a limited room block available at a preferred rate.
Staying on property adds a lot to the experience — you’re close to everything and part of the Hb Fest community all weekend.
We strongly recommend booking early, as the room block will sell out.
We recommend arriving by noon on Saturday, September 12 so you can check in, get settled, and enjoy the Welcome Pool Party, which officially kicks off Hb Fest weekend.
If you are a VIP Experience ticket holder, you’ll also be invited to attend the VIP Champagne Toast on Saturday.
We have a special room block rate available September 11–16, so if you’d like to turn Hb Fest into an extended getaway, we highly encourage it. Many attendees arrive Friday and stay through Monday to enjoy the full resort experience and spend more time with the community.
For General Admission attendees, Saturday evening after the Welcome Pool Party is a great time to enjoy the resort’s restaurants or explore the many dining options in the Palm Springs area with new friends and fellow attendees.
You have a few easy options:
Palm Springs is an easy drive for many Southern California attendees, which makes Hb Fest feel like a true getaway without a long travel day.
Relaxed, creative, and comfortable.
You’ll be moving between sessions, brand rooms, and activities throughout the day. Pool party attire for Saturday, and theme party details will be announced soon.
All Hb Fest tickets include:
Hb Fest is designed as a full 3-day experience, and each day builds on the next. Attending the full weekend delivers the most value and the best experience.
Hb Fest tickets are non-refundable, but they are transferable to another person if you cannot attend.
If you purchased SPOT Refund Protection, refunds are handled directly through SPOT (a third-party provider). SPOT refunds 80% of the ticket price via PayPal or Venmo if the claim is approved.
Hb Fest is for you if you want:
It’s not just what you learn — it’s how you think, work, and connect differently after the weekend.
Hb Fest is ideal for:
If you care about your craft and your career, Hb Fest is for you.
As soon as possible.
Group pricing is limited. VIP is limited to 30 attendees. The hotel room block will sell out. Look & Learn sessions fill up.
The earlier you register, the more options you’ll have.