Grow
Together

Hb Fest is a 3-day experience for hairdressers who want to grow — in their craft, their career, and their community.

Over the weekend, you’ll experience:

• Mainstage presentations (big ideas, inspiration, career perspective)
• Look & Learn classes (practical technique and creative process)
• Brand Rooms (interactive education and hands-on experiences)
• Community events (pool party, theme party, wellness sessions)
• Built-in networking and connection

Hb Fest is designed so you don’t just leave inspired — you leave with new ideas, new relationships, and new energy for your work.

Most industry events are built around show floors and large crowds.

Hb Fest is designed as a more intentional, more connected experience:

• Mainstage and small-room Look & Learn sessions
• Immersive Brand Rooms instead of traditional booths
• A resort setting where everyone stays and learns together
• Built-in community time and events
• Education focused on real work behind the chair

It’s not just about seeing more. It’s about getting more from the experience.

Your weekend will include a mix of:

• Mainstage presentations
• Look & Learn workshops
• Brand Room education and experiences
• Pool party and theme party
• Optional yoga and wellness sessions
• Networking and community time
• Meals included with your ticket

The event is designed to keep you engaged — not just sitting and watching.

Instead of traditional booths, Hb Fest features Brand Rooms — curated spaces where brands host:

• Education
• Demonstrations
• Conversations
• Product experiences
• Meet-ups with educators and teams

You’re not walking past booths — you’re stepping into experiences.

Yes — and many attendees do.

Hb Fest is designed to make connection easy through shared classes, meals, community events, and parties. Many people arrive alone and leave with new friends and industry connections.

Hb Fest is intentionally designed to be more connected and more personal. We expect approximately 600 attendees.

This allows for:

• Real interaction
• Better access to educators
• A more personal experience
• A stronger sense of community

September 12–14, 2026 JW Marriott Desert Springs Resort & Spa — Palm Springs, CA

Because environment shapes the experience.

Palm Springs creates space to step out of the day-to-day salon environment, think more clearly, connect more easily, and focus on your craft and career.

At the JW Marriott Resort, you move naturally between learning, community, and time to reset.

Hb Fest takes place at the JW Marriott Resort, and we have a limited room block available at a preferred rate.

Staying on property adds a lot to the experience — you’re close to everything and part of the Hb Fest community all weekend.

We strongly recommend booking early, as the room block will sell out.

We recommend arriving by noon on Saturday, September 12 so you can check in, get settled, and enjoy the Welcome Pool Party, which officially kicks off Hb Fest weekend.

If you are a VIP Experience ticket holder, you’ll also be invited to attend the VIP Champagne Toast on Saturday.

We have a special room block rate available September 11–16, so if you’d like to turn Hb Fest into an extended getaway, we highly encourage it. Many attendees arrive Friday and stay through Monday to enjoy the full resort experience and spend more time with the community.

For General Admission attendees, Saturday evening after the Welcome Pool Party is a great time to enjoy the resort’s restaurants or explore the many dining options in the Palm Springs area with new friends and fellow attendees.

You have a few easy options:

• Palm Springs International Airport (PSP) — about 20 minutes from the resort
• Drive from Los Angeles — approximately 2 hours
• Drive from Orange County — approximately 1.5 hours
• Drive from San Diego — approximately 1.5 hours

Palm Springs is an easy drive for many Southern California attendees, which makes Hb Fest feel like a true getaway without a long travel day.

Relaxed, creative, and comfortable.

You’ll be moving between sessions, brand rooms, and activities throughout the day. Pool party attire for Saturday, and theme party details will be announced soon.

All Hb Fest tickets include:

• Mainstage presentations
• 3 Look & Learn workshops
• Brand Room experiences
• Saturday Pool Party
• Sunday Theme Party
• Optional Sunday Yoga & Wellness
• 4 Meals Included:
  • Sunday Breakfast & Lunch
  • Monday Breakfast & Lunch
• Networking and community events

Ticket pricing varies depending on when you register:

• Early Bird — Lowest price available
• Early Bird Group (3+) — Save an additional $30 per ticket
• VIP Experience — Premium seating and exclusive perks (limited to 30 attendees)

Prices increase after Early Bird ends, so the earlier you register, the more you save.

Hb Fest is designed as a full 3-day experience, and each day builds on the next. Attending the full weekend delivers the most value and the best experience.

Hb Fest tickets are non-refundable, but they are transferable to another person if you cannot attend.

If you purchased SPOT Refund Protection, refunds are handled directly through SPOT (a third-party provider). SPOT refunds 80% of the ticket price via PayPal or Venmo if the claim is approved.

Hb Fest is for you if you want:

• New ideas and inspiration
• Practical education you can use behind the chair
• Real connection with other hairdressers
• Time to reset and refocus
• To bring your team and grow together
• To reconnect with your passion for the craft

It’s not just what you learn — it’s how you think, work, and connect differently after the weekend.

Hb Fest is ideal for:

• Hairdressers
• Salon owners
• Assistants
• Suite renters
• Educators
• Salon teams
• Independent stylists looking for community

If you care about your craft and your career, Hb Fest is for you.

As soon as possible.

Early Bird is the lowest price. Group pricing is limited. VIP is limited to 30 attendees. The hotel room block will sell out. Look & Learn sessions fill up.

The earlier you register, the more options you’ll have.