The Present Time

A Hairbrained Documentary

The Present Time ✨ Davines is launching a new alkaline demi-permanent color, The Present Time. And to celebrate, they’re bringing the community behind the scenes to watch as @tommconnell brings the campaign shoot to life. The campaign encompasses six looks, Tarnished Olive, Holiday in Reverse, “Every Other Color” Color, Living Palette Specialties, Offset Blonde and Red Look. The color line, which encourages hairdressers to be more present in the moment, “doesn’t fade,” says Tom. “It evolves.”

Hair & Art Direction: Tom Connell

Photographer: Jon Gorrigan

Hair Color & Styling: Nadina Ray, Allesandro Tammaro

Hair Assistant: Andrea Reiss

Collection Video Team: James Cox & Adam Blyth of Blackdots

Makeup: Felipe

8mm Film: Dax Anderson

BTS Imagery: Dax Anderson, Marie-Claire Bozant

Documentary:

Produced by: Dax Anderson

Filmed and Edited by: Randy Taylor

Colored by: Marie-Claire Bozant

Location: Modena, IT

Instructor

Tom Connell

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Tom Connell is a hairdresser who’s style is made up of unique pieces which tell their own stories outside the concept of fashion.

In 2009 Tom relocated to London to work with the iconic Trevor Sorbie, after 6 years Tom was made International Artistic Director of the brand traveling the world heading up shows & photographic campaigns.

In parallel to this Tom continues to produce personal art projects & editorial stories with the aim of discovering what’s possible with hair. Building characters, stories and concepts with the aim of moving the conversation in hairdressing forward.

In 2019 Tom joined the Italian B Corp hair care brand Davines as their Art Director, responsible for photographic campaigns and directing the hair identity of the brand.

“The aim is to produce work which is singular, work which can be appreciated or not appreciated, but never compared.”

— TOM CONNELL

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