You’re Woke Now What?

Following last year’s #blacklivesmatter protests, countless hairdressers found themselves wanting to be better allies to the Black and historically marginalized communities. Nevertheless, many have struggled with just how to attract and cater to a more diverse clientele. In this panel webinar, newly appointed Paul Mitchell Artistic Directors Paula Peralta (@hairbypaulaperalta) and John Mosley (@popular_nobody) are joined by Brandon Palmore (@barber_phd) and Mahogany Plautz (@muchlovemahogany) to share how you can be an ally to the Black community while attracting a more diverse clientele and growing your business.

 

Instructors

Brandon Palmore

John Mosley

Mahogany Plautz

Paula Peralta

Los Angeles Based Curly Hair Expert, Colorist and Paul Mitchell Artistic Director, Paula Peralta (@hairbypaulaperalta) combines her experiences as a successful salon owner, craft hairdresser and passionate educator to empower hairdressers worldwide. As a member of the Paul Mitchell Schools & JPMS™ Equity and Opportunity Council, Paula is committed to lending her voice to influence change to create a more diverse, equitable and inclusive industry.
Her passion for education and love of people allows her to connect, whether one-on-one behind the chair, on social media or on stage. With a passion for hair color and styling, Paula is always looking to translate the latest trends into beautiful looks that create a harmony between artistry and the reality of what consumers want and need from their hairdresser.


Following last year’s #blacklivesmatter protests, countless hairdressers found themselves wanting to be better allies to the Black and historically marginalized communities. Nevertheless, many have struggled with just how to attract and cater to a more diverse clientele. In this panel webinar, newly appointed Paul Mitchell Artistic Directors Paula Peralta (@hairbypaulaperalta) and John Mosley (@popular_nobody) are joined by Brandon Palmore (@barber_phd) and Mahogany Plautz (@muchlovemahogany) to share how you can be an ally to the Black community while attracting a more diverse clientele and growing your business.

 

 

 

1 review for You’re Woke Now What?

  1. TESS B.

    Lots of great action items. Thank you all for sharing your perspectives. Recommend listening for salon owners and stylists alike.

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